BUSINESS BASICS

WHAT IS IT?

The Business Basics Course is available to all graduates of the Applied Functional Nutrition course. This course provides you with basic business skills that you need to start and develop your own small business. The course is designed to be completed within 6-8 weeks.

** N.B. This course is based on the Applied Business Course from last year’s Functional Nutrition Course

WHO IS THE COURSE FOR?

It is perfect for you if you are:

COURSE AIMS

This course aims to give participants the ability to:

  • Assess if they have the desire, the capacity and the passion to become a successful business owner
  • Understand what’s actually required to start and grow a profitable business

COURSE OUTCOMES

At the conclusion of this course, participants will be able to:

  • Overcome the main barriers to entry for small business; understand the operations, opportunities and challenges to small business ownership.
  • Appreciate and implement the fundamentals of good time management, scheduling and fee structures to create their ideal business vision going forward.
  • Design and develop websites, social media platforms and zero or low cost marketing strategies crucial to effective small business start-up.
  • Develop a tailored business plan together with all the applicable accounting and administration tools such as budgets, projections and cash-flow. All start-up tools will be provided in this course for students to adapt to suit their needs and ongoing support in relation to client conversion strategies, upselling and cross selling opportunities.
  • Identify marketing opportunities, leverage community relationships and develop their own style in relation to customer service and sales.
  • Appreciate and identify the rapport building, nurturing and almost symbiotic relationship with suppliers, industry leaders and the local community to differentiate them from the health industry masses.

WHAT WILL YOU LEARN?

MODULE 1 - SMALL BUSINESS FRAMEWORK

This module helps you understand what’s needed to create the best foundation and framework for your business.

Lessons included in this module are:

  • Starting a Small Business – The Importance of Knowing Your WHY
  • Business Plan – An Introduction to Your Small Business
  • Vision & Mission Statements – Importance of Strategic Planning
  • Identifying and Overcoming Early Start-Up Challenges
  • Identifying Personal Goals, Needs and Objectives for Business
MODULE 2 – BUSINESS FUNDAMENTALS

In this module you will be introduced to the modern operational administrative practices needed for a small business with an emphasis on little cost to implement or undertake. You will also learn about basic budgeting and bookkeeping principles as well as the best business structure for your needs.

Lessons included in this module are:

  • Operations, Accounting & Compliance
  • Start Up and Operational Costs for Business Owners
  • Budgeting – Personal & Small Business
  • Identifying Your Business Structure
  • Basic Bookkeeping Principles

 

MODULE 3 – MARKET ENGAGEMENT AND MARKETING

This module will identify how to create and develop products and/or services within your business that are aligned to your business vision, mission and goals.

Lessons included in this module are:

  • Develop Product and Service Offering
  • Using Your WHY to Engage the Audience
  • Marketing Ideas on a $0 Budget
  • Fee Structure – What Should you Charge?
MODULE 4 – PEOPLE - THE ART OF COMMUNICATION

This module will allow participants to explore the art of human interaction – understanding the specific personality types, relationship drivers and how to benefit from the ‘Art of Communication’, a critical factor in ALL businesses.

Lessons included in this module are:

  • Human Behaviour – Personality Types
  • Handing Conflict and Rejection
  • How to be an Effective Coach/Mentor
  • Public Speaking
MODULE 5 – TECHNOLOGY

This module is designed to take the information you’ve learnt so far and translate it into an online presence that will connect with your off-line business (if you have one), to increase your business results.

Lessons included in this module are:

  • Creating A Website For Your Business
  • Building An Online Following Through List Building
  • Creating A Following Through Social Media And Blogging
  • Using Online Affiliate Marketing
MODULE 6 – UNVEILING YOUR SMALL BUSINESS

This module is a summary of what you’ve learnt and applied in the past five modules. It also guides you into creating accountability through a 90 day, revolving business plan.

Lessons included in this module are:

  • Business Course Overview & 90 Day Game Plan
  • Strategic Placement – Trends and Measuring Results (KPI)
  • Marketing & Promotion – Lifeblood to Small Business

HOW WILL THE COURSE BE DELIVERED?

  • You can start as soon as you’ve completed the ‘Applied Functional Nutrition’ course
  • 6 online learning modules – Each module consists of lesson notes, videos, audios, activities to apply the learning and develop your critical thinking
  • Reflective feedback provided by our qualified facilitators
  • Study anytime with the self-paced online course
  • Support from the Functional Nutrition Academy team
  • Online forum and private Facebook group
  • 6 month access to the online content

READY TO ENROL?

Are you ready to turn your passion for health and nutrition into a business?

Choose the payment option below.

WE'RE EXCITED TO HEAR FROM YOU

ADDRESS
2/29 PREMIER CIRCUIT
WARANA, AUSTRALIA 4575
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PHONE: +617 5353 0196
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ADMIN@FN.ACADEMY

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